TV fans have been on the edge of their seats waiting for this year’s I’m A Celebrity line-up – and one star reportedly joining the cast is Nella Rose.
The stylish influencer, 26, has built her brand on her humorous personality, taking her from the halls of the University of Leicester all the way to the Australian jungle, where she is expected to join the likes of Josie Gibson and Jamie-Lynn Spears.
According to TV insiders, the popular content creator will attract a younger audience to the popular evening show.
But who is YouTube sensation Nella Rose and what exactly does she do?
Youthful: This year’s youngest I’m A Celeb contestant comes in the form of YouTube sensation – Nella Rose
Who is Nella Rose?
Nella Rose is a beloved content creator known for her chatty beauty videos and witty sense of humor.
The YouTube star skyrocketed to success when she started posting videos with her friends on topics like “Growing up in an African Household” and “Things Girls Do that Boys Don’t Like.”
The presenter was born in Belgium and now lives in London, after moving to Britain at the age of seven.
Nella is of Congolese descent and has one older brother. Both her parents are deceased.
What does Nella Rose do?
Her charismatic brand has seen her build a sky-high following, with an incredible 750,000 YouTube subscribers and a healthy 81 million views.
On Instagram, her fanbase is even bigger – as she’s amassed nearly 900,000 followers – thanks to her solo videos and collaborations with other online stars.
The down-to-earth content creator can regularly be seen on Footasylum’s YouTube channel, often alongside famous faces such as Chunkz and Filly.
She also has her own YouTube series with fast fashion brand PrettyLittleThing called The Pink Courtroom.
The show puts toxic relationships front and center, addressing lovers’ cheating and other indiscretions.
Her incredible YouTube career has also given her many opportunities outside of the platform.
In 2021, Nella co-hosted with Oobah Butler on MTV’s Catfish UK, exposing the internet’s top liars.
The viral sensation has had her own line with PrettyLittleThing and is also an ambassador for Fashion Nova’s Curve range.
She also has her own streetwear clothing line called Faces London.
Accomplished: The internet sensation has accomplished many things beyond YouTube, including hosting MTV’s Catfish UK in 2021
Charisma: Her down-to-earth brand has earned her a sky-high following of 750,000 YouTube subscribers with a healthy 81 million views
When will Nella be on the show?
The influencer will join his campmates in the Australian jungle on Sunday, November 19.
It is believed that Nella will be the youngest star in the competition.
A TV insider told the newspaper Sun: ‘If ITV can attract a fraction of its followers to the show – who are mainly the valuable young target group – they will be happy.
‘That’s why it’s a very smart move by the producers of I’m A Celebrity to bring in someone like Nella.
“She is truly a ‘millennial star’ who has achieved a profile in a very different way than any of the other campmates mentioned so far.”
The I’m A Celebrity 2023 line-up has yet to be officially announced, but there’s a whole host of famous faces joining the Gold Coast content creator.
This Morning presenter Josie Gibson, Nigel Farage and Made In Chelsea’s Sam Thompson are said to be on this year’s list, according to the Sun.
Viewers can also expect to see JLS’ Marvin Humes, First Dates’ Fred Sireix and Britney Spears’ younger brother Jamie Lynn.
Fashionista: The content creator has collaborated with Pretty Little Thing and is also an ambassador for Fashion Nova Curve
Famous faces: Nella will be one of many stars in the camp, including Josie Gibson, Made In Chelsea’s Sam Thompson and Britney Spears’ sister – Jamie Lynn