Meta and Amazon make a deal to put the shopping in your socials

Thanks to a recent update, Facebook and Instagram users can now link their profiles to their personal ones Amazon accounts and do some online shopping on the social media websites.

The update comes as part of an apparent new partnership between Instagram and Facebook parent company Meta and Amazon, but neither company has made a formal announcement letting everyone know about the changes. It appears it was first ‘leaked’ by Maurice Rahmey, co-CEO of Disruptive Digital, who shared his findings on LinkedIn. He states that Meta will use the information obtained from Amazon to show users products that may interest them. If a user has an Amazon Prime membership, he or she will receive tailored ads with additional details, such as “real-time pricing (plus) store estimates.” An Amazon representative said TechCrunch customers even see specific details about a product and whether or not they qualify for Prime benefits.