Sony takes aim at fake photos with new camera authenticity tech

Sony has revealed it is developing “in-camera authenticity technology” as part of a renewed effort to combat misinformation.

The technology conglomerate explains in an announcement post that “fake and manipulated images” have become a growing threat with the advent of generative AI, and could erode public trust in official news sources. To address this issue, future Sony cameras will include a digital signature feature that will allow these devices to create a “birth certificate for images.” It’s unknown what these so-called “birth certificates” will have – the company is quite light on the details.