Useful Tips and Tricks for Crafting Influencer Boxes

In spite of what Instagram might claim, influencer marketing has been around for a long time. Influencers on Instagram are certainly shiny new, and they have a large following of thousands of people. But Josiah Wedgwood used influence as the first person to advertise his goods. With his talent as a potter, he grew his business and art using his status as a Queen Charlotte craftsman. 

Everyone wanted his Queensware as soon as he branded it as such. His pottery gained fame from the Queen’s approval, and he earned a great deal of money. It is unlikely that Wedgwood sent such an influential package to Queen Charlotte. Getting the product in front of the largest followers on social media can be a challenge, but it’s easy to see why modern marketers take this strategy. 

However, what does an influence box actually do? Can your small business benefit from an influence box strategy?

What Is An Influence Box?

People on social media are enticed to share the sender’s message when they receive a promotional mailing or gift box. This package usually goes to influencers who have large online followings because of their good reputations. In the survey, 81 percent of respondents said they trusted their friends and family directly. The actual brand is seen as less trustworthy by only a third of people. That’s right. Among those who say trust is a factor in their purchasing decisions, only one-third buy from a trusted brand. 

This means that there is a huge gap when it comes to trust! Having someone who has their trust to champion your cause is a great way to bridge the trust gap. Influencer marketing can be one of the best ways to reach your target audience. Marketing with influencers can be done in a number of ways. The rules for sponsored content are strict, and collaborations must be disclosed. 

A good way to establish credibility and engage your followers is by working with online personalities, no matter how long you plan to do it. However, sending influencer boxes is the best way to get into influencer marketing. With custom boxes, your product can be presented in a more personal and meaningful way. They can then post a video or image of what they unboxed.

In this article, we’ll provide tips on putting together influencer packages that are unique and stand out from the crowd.

Identify Your Target Audience

Your audience needs to be understood before you can create custom boxes that influence them. Do you know which influencers you would like to target, as well as what interests them? Find out their style, personality, and preferences by looking at their social media profiles, blogs, and vlogs. Having a tailored influencer box will increase the likelihood that your brand will be promoted by them.

Decide What Theme You Want

It’s time to select a theme for your boxes after you have a clear understanding of your target audience. Values, mission, and style should be reflected in the theme of your brand. The theme may relate to a season, to the release of a product, or to some special event. Your brand should have a theme that evokes emotion and makes an impact on your target audience.

Making the Right Product Choices

Brand messaging and theme should be aligned with the products you use in boxes of influence. Make sure that you pick products that your target audience will find relevant and useful. Be sure to highlight the unique benefits and features of your brand’s best products.

Give Your Boxes a Personal Touch

It is important to personalize the influencing boxes when it comes to their success. Don’t forget to send a thank you note, message, or card to the influencers. Customize your boxes by adding tags, bows, or whatever paper you want, and create an unboxing experience that will be remembered. It requires a thoughtful, collaborative process to ensure that the final product aligns seamlessly with the influencer’s brand and message. Among the leading manufacturers of bespoke influencer boxes, Packaging Heights specializes in custom-printed influencer boxes. 

Engage Influencers to Collaborate

Your influencer marketing campaign will be enhanced if you collaborate with influencers. Make sure your influencers tag your brand when they share their unboxing experiences. Your brand will be seen by a broader audience as a result of this. A product review or tutorial created by an influencer can also be a powerful way to highlight the benefits of your product.

Keep Track Of Your Results

The final step in your influencer box campaign is to measure the results. The sales and traffic generated by the campaign should be monitored, as well as the engagement and reach of the influencers’ posts. You can then adjust future influencer box campaigns based on the results you get.


In conclusion, crafting custom-made boxes for influencers provides an excellent opportunity for you to show off your personal style to your followers. In a few simple steps, it is possible to create boxes that turn heads, get attention, and boost sales. An influencer campaign’s success depends on custom-made, relevant boxes.