- Liverpool’s Trent Alexander-Arnold has signed a £26m boot deal with Adidas
- After leaving Under Armor, Alexander-Arnold made the link with Adidas
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Trent Alexander-Arnold has signed a £26million shoe deal with Adidas, joining England and Real Madrid’s Jude Bellingham and signing up with the sportswear giant on a multi-year contract.
The Liverpool vice-captain, who scored against Manchester City on Saturday, was spotted in a pair of vintage, previously unreleased adidas Predator boots. It ends a long-standing deal with Under Armour, with whom Alexander-Arnold has worked since he broke through as a teenager.
The US company tried to keep Alexander-Arnold as one of their athletes – with him being the global face of their football campaigns – but the 25-year-old was tempted by Adidas’ lucrative offer, giving him a central role as one of the main players offered. the faces of their brand.
German manufacturer Adidas considers Alexander-Arnold to be one of football’s biggest stars, and he is likely to eventually take over from Virgil van Dijk as Liverpool captain. They will use it in a major marketing campaign.
Alexander-Arnold, who has worn Predators since he started the academy at the age of six, will earn a windfall of €30 million for the commercial deal on the multi-year contract, and will get his own signature range at Adidas that will generate further royalties for the English star.
Liverpool vice-captain Trent Alexander-Arnold has signed a £26m boot deal with Adidas
Alexander-Arnold wore a pair of vintage, unreleased adidas Predator boots v City
The 25-year-old England international previously wore Under Armor b
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Jude BellinghamVirgil van Dijk